A JOURNEY OF PRIDE.
Looking back on 20 years creating and curating luxury brands globally, including ‘Jumeirah Group’ (Dubai) ‘The Doyle Collection’ (Europe) and ‘Viceroy Hotel Group’ (Los Angeles), Bill Walshe came to a simple conclusion.
The most successful brands all have one common trait - they make people PROUD.
Every brand needs a purpose, and this purpose needs to be clearly articulated in an ideology. This is the roadmap to success, and is a critical requirement to ensuring alignment between all participants on the brand journey - internal and external, from colleagues to customers.
And from a PURPOSE driven ideology fueled by PRIDE, comes PROFIT.
Bill is an in-demand keynote speaker, helping brands unleash their opportunity for profit, through weaponizing pride.
PRIDE + IDEOLOGY = PRIDEOLOGY®